This year 1 Million Women want to assist you to SAVE $1000 or more through cutting pollution, reducing waste and saving energy. Each month focuses on a different lifestyle area – FOOD, DRIVE, POWER, WEAR, SHOP & INVEST. We think its an awesome practical campaign and we want to help too! So we have asked some of our friends to also give their tips each month. This month’s focus is DRIVE and we thought it was a perfect opportunity to introduce you to Meemeep
Have you ever had one of those moments where you’ve felt powerless, insignificant and ineffective against a large and overwhelming problem? I know I have. Believing that we can ‘make a difference’ is one of the biggest challenges in this complex world of ours. I have often wondered what it would take to be able to turn this around, to become empowered and feel like something we do actually matters. Well in my case, as it turns out, all it took was ONE REALLY GOOD IDEA.
Our story begins with my husband, Rob Emmett, who was looking out his car window one day as he sat in traffic, frustrated by all those empty cars, trucks and vans choking our roads. Everyone sitting there in isolation, oblivious to each other’s needs and wants. Unaware that a small amount of goodwill and planning could reduce the amount of traffic and pollution on our roads.
He had a light bulb moment, “Wouldn’t it be great if we could harness all that commuter movement, that amazing people power and put it to good use?”, he thought. “What is stopping us from connecting the physical power of the people with the digital power of the internet?”
So Rob quickly decided to do two things: 1. buy a scooter and, 2. start MeeMeep.com. Buying a scooter went part way to solving his traffic frustration and meemeep.com is going that one step further!
So working with the idea of helping people to help each other – MeeMeep was born. A type of social moving; MeeMeep harnesses the energy of people, trucks, cars, vans and bicycles already in motion and connects them to people who need stuff moved. So for people who are on the move, they can make a little extra money and for people with things to move, they can save time and money. And it helps everyone help the environment, by reducing the number of vehicles making the same trip.
Very early on, our research indicated some specific activities contributing to our traffic and pollution issues:‐
Courier vans and removalist trucks spend half their time on the roads empty or close to empty.
Our daily commuter activities contribute significantly to traffic congestion and pollution with over 8% of emissions occurring at these times.
Over 12 million cars on our roads are passenger vehicles and the average number of people per car at any given time is 1.2. This leaves a significant amount of spare capacity in each vehicle.
MeeMeep is proving to be a win:win for everyone, where a small amount of foresight and preparation, is resulting in a big win for the environment. Where the idea of Driving Miss Daisy’s stuff takes on a new meaning. Why not take Miss Daisy’s package because you’re going that way anyway and you earn some money as well.
It works by people registering online to join the movement. Once registered, the network connects people who need stuff moved to others who are already out and about. An introduction is given online, a fee negotiated between the two parties, and the goods are delivered. Costly one off trips are avoided and carbon emissions reduced.
Since it’s launch (in Beta), in October last year, MeeMeep has quickly gained traction with a over 1600+ Facebook fans, 1700+ Twitter followers. This has translated into over 800 members joining up and 300 moving jobs being undertaken to date.
MeeMeep sits squarely within the new wave of “collaborative consumption”:collcon, a movement identified by TIME magazine as one of the “‘10 ideas that will change the world’”:time. This is where emerging technologies enable the direct connection of people and in doing so disrupts outmoded ways of doing business.
So if you’re looking for another tip to add to the list of ways to save the environment whilst you drive, (as part of this month’s Save on Driving initiative on 1millionwomen.com). Can we suggest that you ‐ join meemeep.com?
With our motto ‘Saving the world, one move at a time’ our grand plan is simple. Let’s reduce the amount of traffic and pollution on our roads, by tapping into people’s movements and connecting them with someone who may need something picked up and delivered. When enough of us are doing it, the number of cars and vans WILL drop and fuel, pollution and traffic congestion WILL be reduced.
About the author: Jodie Emmett is the Meemeep’s Mover and Shaker for operations and business development. You can connect with Meemeep via their blog, Facebook or twitter